Ask Fabián

Work

Named logos stay off this page until each brand permits them. Cases here are method or category, not a logo wall.

How cases are written

  • Baseline → intervention → period → metric source → limitation
  • Relationship labeled: client · prior experience · partner · method demo
  • No invented ROI

Method cases

  1. 01 · US softlanding · Texas

    Metro-first beachhead, not a national Hispanic average

    Relationship: method demo

    Baseline
    Expansion decision driven by anecdote or a national demographic average.
    Intervention
    One metro corridor, dated census / store / mobility samples, partner gate before scale.
    Period
    One quarter. 90-day sell-through stop rule (method, not a reported result).
    Metric source
    Example sources only: ACS / census, store locations, mobility sample. Dated 2025-2026.
    Limitation
    Synthetic path. Houston is a laboratory, not a national proxy. No named brand. No invented lift.
    Open the sample path
  2. 02 · Decision systems · CAIO

    Stack audit before another model

    Relationship: method demo

    Baseline
    Tools and automations without inventory, evals, or a named owner.
    Intervention
    30-60 day governance baseline: policy, inventory, risk register, vendor checklist. Deterministic backbone first.
    Period
    Thirty to sixty days (method window from mid-market practice, not a delivered engagement).
    Metric source
    Inventory completeness and risk-register coverage. No ROI. No token-savings claim.
    Limitation
    Method demo. Not a certification. Not ISO-certified. No named client.
    Open the sample path
  3. 03 · Policy · campaigns · CDO

    Evidence that survives the cycle, not a dashboard for the week

    Relationship: method demo

    Baseline
    Public decision driven by last week's poll or a vendor dashboard the team cannot operate.
    Intervention
    One mandate, dated evidence pack, targeting rule, weekly operating metric, handoff.
    Period
    One electoral or legislative window (method shape, not a delivered race).
    Metric source
    Evidence-pack completeness and whether the team ran the weekly metric. No vote-share claim.
    Limitation
    Synthetic path. No named office, party, or race. Not a Fractional CDO brand. No invented lift.
    Open the sample path
  4. 04 · Vertical SaaS · ops software

    One workflow the generic SaaS will not encode

    Relationship: method demo

    Baseline
    Calendar and payment exist. Consent versioning, assignment, or field recurrence still live in chat.
    Intervention
    Encode one operating-layer rule. Ship the slice the operator owns.
    Period
    Two-to-four-week sprint window (scope, not a shipped-claim).
    Metric source
    Workflow completion definition. Adoption TBD. No invented conversion.
    Limitation
    No named studio. Not a rebuild of Porter or GorillaDesk. Not a full CRM.
    Open the sample path

government / policy · campaigns

CPG · enterprise analytics

MX/US expansion · Texas

vertical SaaS · ops software

Operator stack

Equipment for the pipeline. Not partners, not certifications, not a client logo wall. INEGI and US Census are statistical authorities.

  • Ground truth · Python · QGIS · INEGI · US Census · Mapbox
  • Models · OpenAI · Anthropic / Claude · Gemini · LangChain
  • Product surface · HTML · CSS · React · Astro · Next.js
  • Operate · Google Cloud · Google Workspace · Supabase · Render